Email marketing remains one of the elite channels of business communication. It can help brands lift conversion rates. That it will be the strategy with the highest investment. It is the only channel completely owned by sellers, it is the tool that offers the best return on investment. One of the most profitable channels.This technique provides you with a lot of data that can be used to evaluate performance.
Optimize your Emails for the Mobile Version
Nearly half of all emails are opened on mobile devices. Responsive designs are the order of the day in any digital channel, from a website to your Email Marketing campaign. smartphone usage increasing day by day, which will continue to grow in the coming years, Don’t miss the opportunity to reach your ideal client simply.
One of the objectives of an email marketing campaign is to create trust in the readers and therefore You need to have the same personalized call to action for the customer.
Be Consistent with your Image
The Messages must be coherent, consistent, continuous, it is necessary to create the same image. Using the same style of images in all your channels will allow the user to easily identify you. And it is not only large companies that have to take into account their branding in Email Marketing. Also, bloggers can use Email Marketing to give cohesion to their personal brand.
The Moment is Key
There is no doubt that the right timing is one of the most important success factors, the ideal will be sending it during work hours, Likewise, it is important to take advantage of sporting events, the season starts and other key calendar dates for our emails. Always keep in mind the time frame in which the email will be sent and use it to get the most out of it.
Contents of the Email Marketing Campaign
Caring for content means creating quality emails, and to achieve this, it is not enough to include good resolution images. An emailing is judged mainly from the information that can reach the reader. Therefore, including truthful and relevant content must be a requirement in any email marketing strategy.
So, once we have defined our objective, according to the segmentation of our database, we have to write the content and decide the disposition of the elements that will give shape to our email. Let’s not forget in this part to find an adequate balance between images and text.