The Failing Hype of Twitter Music

The Failing Hype of Twitter Music

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If you’re a new band just starting out and trying to get a following online, there’s no doubt you have a huge uphill climb in many cases. That’s why something like Twitter music  is being sought by many people as a way to find new music or promote their own. The application is for smart-phones and browsers, and it provides a way for people to find new music based on the musicians they follow on their account, current trends in music, and whatever is popular at the time. As a result, many people are wondering whether this is a new way to promote music online, or whether other methods are needed.

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Does Twitter Music Actually Help?

One of the problems with the new app is that no one has heard of it. Services like iTunes and Google Music are way more popular for consumers who just want to play music, and there are various music promotion possibilities for bands that want to get their name out there that specialize more in that side of it. The fact that Twitter Music is trying to appeal to both means that their efforts seem largely wasted. Hype is everything in the industry here, and Twitter Music doesn’t seem to have anything on Google Play or iTunes.

Limited Functionality

Another problem Twitter Music suffers from is not having the same power or options as services that specialize more. Simply aggregating a few different music accounts that have something in common in a brute force way isn’t going to do nearly as good a job as something like Google Play that has smart AI and actually watches based on every song that you play and then makes suggestions from there. And it also won’t have anything on a service that’s focused on your band.

Promotion Troubles

You really need people involved when it comes to promoting music, an AI often isn’t going to cut it. Many bands don’t want to just sit around and hope that someone checks out their music. This is a major criticism many people are raising with Twitter Music. While it’s possible to promote on the site, you have to do everything yourself and there’s so much risk and uncertainty involved. This can put sites like Twitter Music at a disadvantage when compared to sites that have actual people behind them who try to network with others to get promotion rolling.

Alternative Music Promotion

Another approach is to use music promotion sites. These sites make it easier to get your music out to the public. It’s hard to stand out these days, so anything that can get your music to people who would love it is a good thing. These sites can help you regardless of whether you have a YouTube, SoundCloud, Twitter, or any other kind of music account. They will talk to real live other people who aren’t robots at all, not even a little. And that’s how hype actually spreads about bands, through real human promotion.