You know that most people are visuals so if you decided to sell anything online you need to create proper advertising campaign for your product. Of course, campaign sounds too pretentious because in the case of selling things online you will only need to create the proper post. But in more academic terms it will still be an add. From this article you can get five tips from PR professionals about properly advertising your items. For the sake of an example in this article we will be talking about outdoor furniture.
1. Always give a reason of selling
When people and potential buyers go though used furniture ads they usually want to see the reason of you selling a given piece. In this way they get the proper understanding of your reasons. But the tip here is to describe the reason as appealing and not distract people from it. People who plan to buy outdoor furniture online will usually like reasons like “I’m moving”, “I’m renovating”, “it doesn’t match my new exterior”, etc.
It would be easier to write the right reason if you ask yourself: what words would I have believed?
2. Price higher so you have room to negotiate
Another trick of online advertisements of used furniture is to list price that is actually higher than you believe your piece costs. This is a so-called rule of good manner. In this way you will be able to lower the price for a given customer showing your loyalty and living him or her satisfied together with getting what you aimed for. This is a great strategy, but know the boundaries. Do not put too high prices because they will only distract potential buyers from your product.
3. Write short descriptions
People cannot touch or try anything when they buy it online. So your aim is to give people who buy outdoor furniture online the idea of what they can expect. Create a description for every piece. Make it short and informative because ads are support to give only the essential information. Fit everything that is important into two-three sentences and leave your contact information for any further details.
4. Sell from an upscale city
Though a lot of people think that it does not matter where you will be shipping and selling from, internet reviews and questioners show that it is. People tend to trust sellers from big cities more.
5. Take great pictures
As already stated above, most people are visuals. So your aim is to demonstrate your furniture piece or pieces in the most advantageous way. But be aware of the embellishment because in the end it will work not on your side. You can visit Kijiji to see “sell or buy outdoor furniture” ads and understand the number and quality of pictures that you need to take. Tyr to take pictures from different angles and do not forget to make macros of sides or places where your used furniture is damaged. Do not hide anything from the buyers.